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Investor Overview
Investor Overview
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Confidential · March 2026
Capital

She was always there.
The world wasn't looking.

AI-native equity infrastructure for the world's largest underserved market.

March 2026 · Confidential

The Largest Untapped Market in Global Finance

740 million women work in the informal economy. The MSME financing gap for women-owned businesses is $1.9 trillion — over 7% of developing-world GDP. This market has been structurally unreachable. Until now.

740M
Women in informal
employment worldwide
ILO, 2024
$1.9T
Women's MSME
financing gap
IFC, March 2025
0
Competitors serving
this population at scale

Four Barriers That Locked the Biggest Market on Earth

Management Cost

A human PM manages 8–12 companies. A 500-company portfolio needs 40–60 professionals at $8M+/year.

Language & Geography

Serving women in Kyrgyzstan, India, and Nepal simultaneously requires dozens of languages.

Wrong Instrument

Microfinance created dependency through debt. Grant capital generated no return. Equity was too expensive.

Compliance Gap

Impact measurement, KPI reporting, and compliance infrastructure at $900 ticket sizes was impossible.

Seven Agents. One Pipeline.
Infinite Scale.

01
Intake
WhatsApp in any language
02
Research
ID, mobile money, NGO verify
03
Score
5-dimension, 100pt scoring
04
Interview
Probes flags from scoring
05
Decision
Amount, structure, terms
06
Agreement
Bilingual legal via WhatsApp
07
Monitor
Ongoing portfolio tracking

AI eliminated the barrier.

The pipeline processes candidates in any language, at any scale. A small team oversees the entire portfolio — the AI handles intake, diligence, scoring, legal, and monitoring autonomously. The constraint is no longer people. It is capital.

The Market That Just Opened

Traditional Venture Model

  • Minimum ticket: $50,000–$100,000
  • 1 PM per 8–12 companies
  • 500 companies = 40–60 staff, $8M+/year
  • Languages: English, maybe Spanish
  • Sourcing: warm intros only
  • Impact reporting: manual, quarterly
  • Geographies: cities with legal systems

Seen Capital — AI-Native

  • Minimum ticket: $500
  • A handful of people, unlimited AI scale
  • 5,000 companies at comparable cost to 50
  • Language: any — auto-detected
  • Sourcing: 218+ NGOs in top 5 markets alone
  • Impact reporting: continuous, automatic
  • Geographies: anywhere with mobile money

Three Structural Planks.
One Technology Underneath.

Everything flows through the same AI pipeline. The platform, the distribution network, and the fund are interdependent — each one makes the others possible.

The Distribution Network

Deal Flow Infrastructure
218+ partner NGOs across the top 5 markets alone — a small fraction of the total NGO ecosystem. Pre-qualified pipeline. Zero customer acquisition cost. Proprietary and unreplicable.

The AI Platform

Investment Infrastructure
Seven-agent pipeline that handles the complete investment lifecycle in any language, at any scale. Portfolio management, compliance, and LP-grade reporting — built once, deployed everywhere.

The Fund

The First Customer
The fund is the first customer of the platform. It generates management fees and carry, but its deeper purpose is to produce the data that proves the model and attracts institutional capital.

How We Make Money

Every deal is individually priced by the AI, based on what it learns during the qualification session. The terms reflect the specific risk, revenue potential, and context of each business — no two deals are the same.

Revenue Share

Capital Recovery

A percentage of weekly revenue, dynamically set by the AI based on the qualification session — business type, revenue seasonality, local market conditions, and risk profile.

Capped at 2× the working capital deployed.

Once the cap is hit, the revenue share stops. The woman keeps 100% of her income from that point forward.

Equity Interest

Long-Term Upside

Each investment includes a permanent equity stake in the newly formalised business — typically 6–9%, individually set by the AI.

Equity percentage never changes.

As the business grows, so does the value of the stake. Across thousands of positions, the portfolio compounds — a venture-scale equity book built one woman at a time.

Revenue share recovers capital.  Equity captures long-term value.  AI prices every deal individually.

This Is Not Lending.
This Is Ownership.

Microfinance tried debt. It created dependency and consumed value through interest. Grant capital generated no return. Equity was too expensive — until AI made it possible.

Microfinance

  • Debt instrument — must be repaid regardless
  • Interest compounds, consuming value
  • One-size-fits-all terms
  • No ownership stake for the lender
  • Creates dependency, not wealth
  • Woman owns nothing new at the end

Seen Capital

  • Equity + revenue share — aligned incentives
  • Revenue share capped at 2× then stops
  • Every deal individually priced by AI
  • Permanent equity stake in a real company
  • Builds wealth, not dependency
  • Woman owns a formalised, growing business

53 Countries Screened.
5 Tier 1 Markets Ready Now.

Kenya4.5018 NGOs3M+ womenM-Pesa 82%. Fintech sandbox. Rwanda passporting.
Ghana4.3018 NGOs500K+ womenMTN MoMo. Foreign MFI ownership. Stable democracy.
Rwanda4.3015 NGOs200K+ women96% women financially included. Best governance.
Senegal4.0012 NGOs150K+ womenWave 75%. WAEMU gateway to 7 more countries.
Philippines4.0510 NGOs100K+ womenGCash 81M users. BSP sandbox. English-speaking.
Year 1: Kenya + Ghana  →  Year 2: +6 countries  →  Years 3–5: 15–20 countries  ·  118,000 investments  ·  $115M deployed

Why AI Changes the Diligence Equation

Traditional microfinance applies one-size-fits-all criteria to every applicant. AI makes it possible to conduct deeply individualised due diligence on every single candidate — at a level of nuance no human team could sustain across thousands of investments.

What the AI Assesses

Behavioural trust: mobile money history, social graph density, peer endorsement. Asset coverage: title-retained equipment as enforcement mechanism. Conversational signals: hesitation patterns, revenue confidence, community context. Each candidate scored across five dimensions with 100-point precision.

What This Makes Possible

Every candidate gets a bespoke evaluation — in her language, adapted to her context, probing the specific risks her profile raises. The score updates monthly, not annually. The model learns from every outcome. By Month 18, the risk architecture has been calibrated across 500+ real investments.

Three Stages. Each Unlocks the Next.

Stage 1 · Seed
$200K–$500K
Purpose: Generate Data

Deploy first real investments. Prove the AI pipeline works. Generate performance data that de-risks the Series A.

Convertible note into mgmt co equity.

Stage 2 · Series A
$8M–$15M
Purpose: Expand Footprint

Scale platform across 5 Tier 1 markets. Formalise all NGO partnerships. Build team. Launch Fund I.

Equity in technology company.

Stage 3 · Fund Series
A New Asset Class
Purpose: Change the Equation

Armed with seed + Series A data, launch successive funds.

The Law of Large Numbers: thousands of $500–$3,200 positions, each with bounded downside. The risk-reward equation changes fundamentally when you can make this many bets with this much data.

The Proof Arrives in Weeks, Not Years.

Weekly revenue share payments generate 7,800 data points per year from 150 companies. Every critical claim has a defined sample size, a confidence level, and a specific week by which the evidence arrives.

Defaults Reveal Themselves Early

First missed payment: 55% default probability
4 clean weekly payments: 1.4% default probability
13 clean payments (1 quarter): 0.5%
The portfolio self-sorts in one quarter.

Data Milestones

Week 4 — 70% of defaults visible (72 events)
Week 13 — default picture 95% complete (926 events)
Week 26 — Series A data threshold met (2,876 events)
Year 3 — 50,000 events. Credit-ratable. Licensable.

You are not investing in a model. You are investing in the data that proves whether it works.

By the time the Series A pitch begins at Month 6, the portfolio has generated 2,876 payment events — enough for 99.5% confidence on the revenue model, 95% on formalisation, and a default picture that is 95% complete. At 50,000 events, the data becomes a product: credit-ratable, securitisable, licensable.

The Management Company Is a Platform Business

The pipeline that manages 500 companies in Fund I manages 5,000 in Fund III at comparable marginal cost. These are not fund-specific assets. That is a venture-scale story.

Compound Risk Architecture

Two-dimensional risk model trained on every investment. By Month 18 with 500+ companies, calibrated for institutional LP standards.

Asset Delivery Infrastructure

Title-retained asset delivery — smartphones under MDM, solar systems, equipment. Unreplicable physical infrastructure.

Credit History Product

Every portfolio company accumulates a portable financial identity. A compound data product that only exists if all dimensions are held.

Stripe built the infrastructure that made payments trivially easy. Seen Capital is building the infrastructure that makes equity investment trivially deployable to anyone, anywhere.

Fourteen Years on the Ground

Seen Capital is a new company. But its co-founder has spent fourteen years leading Women on a Mission — an international women's empowerment charity with alumni across six continents.

14
Years Leading
Women on a Mission
$1.5M
Raised by
the Charity
15+
Years of Community
Presence
100+
Alumni — Founding
Investor Community

Rwanda  ·  Nepal  ·  Kyrgyzstan  ·  Namibia  ·  Ethiopia  ·  Indonesia

Five Roles. No Substitutes.

Kent Ertugrul · CEO & Platform Architect

Serial entrepreneur. AI pioneer since 1994. Multiple exits incl. London AIM listing. China Telecom's sole big data partner. Built and scaled technology businesses across emerging markets.

Valerie Boffy · Co-Founder & Community Architect

Women on a Mission co-founder (14 years). Former worldwide exec at Estée Lauder, Bally, Cartier. Currently founding Leparfum.ai. NGO partner relationships across 6 geographies.

Jonathan Cohen · Co-Founder & Institutional Gateway

Former senior diplomat. Career at the highest levels of US foreign policy and the multilateral development system. Deep relationships across DFIs that constitute Tranche 1 of the fund. Bio to follow.

Advisory Board
Advisory Board Member 1 — Development Finance & Institutional Capital
Advisory Board Member 2 — Brand, Narrative & Public Voice
Advisory Board Member 3 — Fund Structure & LP Relations

What Happens When You Build a Low-Risk, High-Return Instrument?

The fund invests $500–$3,200 per company across thousands of positions. Each bet has bounded downside (maximum loss = investment size) and demonstrated upside (8.6× weighted average gross multiple across illustrative portfolio). At scale, the Law of Large Numbers turns this into a predictable return profile.

Bounded Risk

Worst-case loss per investment: $3,200. No leverage. Revenue from week one. Title-retained assets provide recovery floor. Portfolio diversification across thousands of positions eliminates concentration risk.

Compounding Returns

The chain mechanism means each fund generation seeds the next at zero marginal cost. Fund I data trains Fund II's risk model. By Fund III, the platform has processed 10,000+ investments with known outcomes.

Vast Addressable Market

740M women in informal employment. $1.9T financing gap. 53 countries screened, 20+ viable. The platform scales across geographies with the same AI pipeline. The constraint is only ever capital.
Capital
Making the invisible visible.

The demo is available now.

Seven agents. Any language. End to end —
intake to funded portfolio company.

seen.new

Private & Confidential · Not for Distribution · March 2026